With an inherent passion for the natural world, Erth was founded by Ollie Greenman in 2022. Ollie was born and raised in the Sussex countryside and created Erth to help individuals and businesses operate in an environmentally conscious way.

We’re reinventing the wasteful way that we shop, embracing a refill, reuse principle. Whether front-of-house cleaning or personal care, our plant-based and cruelty-free products ensure efficacy with sustainable values. We look forward to continuing our work in helping Brighton and Hove pioneer toward a  cleaner future!